The onboarding sequence has defaulted to become the go-to spot for Dribbble designers to flex their UI muscles. And usually, that happens with an utter disregard for the effects that the five-ish screens that sit pre-launch can have on a product.
Onboarding isn’t something that should be left in the dust. It’s no secret that effective onboarding can drive growth and retention, even Facebook attributes it to be a major factor in their rise to 1 Billion users. But, Facebook’s success is just the tip of the iceberg.
Major consumer apps all utilize a blend of experience, information, and conversion tactics that set users up for long-term product success. …
As I said, Tangerine is a habit app. But what makes it different?
Tangerine takes pride in being simple above all else. Their app is designed to do two main things:
By focusing on these two experiences, Tangerine can easily provide a seamless journey from habit creation, to completion. But also including a space for reflection. SO, let’s dive in.
First things first, onboarding. Simple, clean illustrations, concise descriptions, and a relaxed font.
Tangerine does a great job of setting the tone. Managing habits shouldn’t be high-pressure and this app reminds you of that. …
So unless you’ve been living under a rock the past month, you’ve most definitely heard of Hey. They don’t need much of an intro, but the team at Basecamp has put a lot of time and effort into their visionary new email client. If it is anything like Basecamp, there’s no doubt it will find success.
Hey is built on the idea that current email solutions don’t solve basic problems. DHH and Jason want Hey to change that. They’ve added innovative features never before seen in email, far too many to touch on in this thread.
As always, I need to start with onboarding. The HEY onboarding pre-sign up is nothing special, it’s simple and gets the job done. Where it shines is within the app. Users are taken through guided onboarding for your first few emails, with extensive help on setting everything up to use. …